I want to share some of my work insanity with you guys. The three words above are taken from a particular carton I’ve been working on. The art for this carton was provided by the client’s art agency.
The text is “converted to paths,” which is great for prepress people like me. That means it’s converted to static shapes, which guarantees that it will look the same on all computers. It also makes the text nearly impossible to edit.
Do take note of the size of the text we’re dealing with here. After the first proof, the client responded with: The font for “distributed” is different than the big text on the front. The letter “i” needs to have a square dot over it. We don’t have time to send it back to the agency. You fix it.
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